More and more parents are turning to natural fabrics for their babies' clothes. The reason is simple: they are looking for comfort, safety and peace of mind. Merino wool is among the most preferred choices because it combines softness, thermoregulation and gentleness to the skin in a way that few fabrics can achieve.
As a mother to little Chrissy, I completely understand this quest — I too needed a fabric I could trust and that would give me peace of mind every day. That's how I found merino as the most reliable choice for him.

Why is merino different from everything else?
1. Regulates temperature
Warm when it's cold and doesn't get hot when it's warm. This means less worry for mom and a calmer baby.
2. It is soft and not prickly
Merino is specially treated to be gentle on even the most sensitive baby skin.
3. Hypoallergenic and durable
It doesn't retain odors, doesn't sweat, doesn't cause irritation. And yes – it's easy to wash and keeps its shape.
4. Gives a feeling of calmness
Merino brings security.
When I put Chrissy in it, I know he won't be too cold or too hot.
This freed me from that constant motherly "is he okay?".
🧡 This is how MeriBoo was born
From the desire to give my baby the best.
From the experience of our family, which has been working with only the highest grade merino wool for 15 years.
And from the dream that every baby would feel the same tenderness and protection.
MeriBoo is a combination of:
- Bulgarian production,
- European standards,
- personal mission,
- and lots of love.
We wanted to create clothes that not only look good, but also help the baby feel good.



And if you're just starting to get acquainted with the merino...
Many moms want to try it out without wondering which item to choose first. That's why we created a very small, practical kit - just for starters.
Meriboo - Basic Set "Mini Essentials"
A small set with the most important things:
- long sleeve bodysuit,
- clove,
- hat.
Everything is made from our certified merino wool - the same one we use to dress our baby.
This is the easiest way to feel the difference of merino from day one.
👉 See the set here
💛 For me, merino is not just a fabric
It is a symbol of care, tenderness and peace.
I believe that when you dress your baby in MeriBoo, you will feel the same - a warm, protective embrace that the little one carries with them everywhere.
With love,
Alex – MeriBoo 🐑





































